01Autumn · Tuscany
Truffle Hunting in Tuscany
A hands-on morning in the Tuscan woods with local hunters and their dogs, followed by a countryside lunch built around the day's find.
Est. Firenze · Sorrento
Hoiron
Beyond the expected.
Beyond Italy as you know it.
Lineage
Florence meets
Sorrento.
We are not a travel agency. We are two Italian families — one in Florence, one on the Amalfi Coast — arranging the country the way it is arranged for our own guests. Quietly, personally, by name.
Hoiron takes its name from the Ancient Greek ὅριον (hórion) — "boundary, limit, territory" — the same root that gave us the word horizon. We don't simply arrange a journey; we carry you past the edge of what you've already seen, toward what lies beyond the familiar horizon.
Co-founder
Paolo Virde
Has welcomed American guests into his Florentine residence for years — learning exactly what discerning travellers expect from the city, its tables and its quiet corners.
Co-founder
Gianpaolo De Gennaro
Runs the family transport company along the Amalfi Coast, built on relationships his mother cultivated one guest at a time, from Positano to Ravello.
What we arrange
A single, quiet
composition.
Residences, passage, table and water — the four pillars we arrange together, so a week in Italy unfolds as one continuous experience rather than a list of bookings.
Residences
Ancestral homes, opened by name.
Private villas, palazzos and boutique estates — unlocked through a phone call, never a booking engine.
Passage
The country, quietly navigated.
Licensed private drivers, coastal transfers, internal flights — arranged before you land, adjusted while you sleep.
Table
The tables that don't take reservations.
Trattorias, ateliers and cellars most travellers never learn exist. Set, always, by first name.
Water
Yachts along the Tyrrhenian.
Private boats along the Amalfi Coast and Capri — days built for slowness, evenings for salt air.
Experiences
Moments only
Italy can stage.
Three from a longer catalogue — the kind of afternoons and evenings that don't appear on any booking site, arranged by people who grew up beside them.
01Arrange
02July & August · Siena
Il Palio di Siena
Private, hosted access to one of Italy's most exclusive spectator events — the historic horse race that stops an entire city twice a year.
03Year-round · Sorrento
Ceramics & Lemonade by the Sea
A quiet garden house above the coast, an ancient Amalfi painting technique, and homemade lemonade — no experience needed, just an afternoon of art, warmth and southern Italian family life.
Concierge · Always on
Reachable at any hour.
A last-minute table at a booked-out trattoria. A private boat rearranged when the wind turns. A pharmacy found on a Sunday. One message — and it's handled.
Reservations
Tables & experiences
Restaurants, boats, drivers, tastings — arranged, confirmed, adjusted on the fly.
Anytime
Direct line
WhatsApp or call, day or night. A real person on the other end, in English or Italian.
On the ground
Real hands
A trusted network of hosts, drivers and friends across Italy — problems solved in person.
Trust & Experience
Verified, elsewhere.
Hoiron is born from the direct experience of Paolo and Gianpaolo in Italian hospitality and luxury transfers. The ratings above refer to their respective activities, on which Hoiron is founded.
Invitation
Let us design
your Italy.
Journeys typically begin at €10,000. Tell us about your trip, and we will be in touch within twenty-four hours.
By invitation & referral
Firenze · 43.77° N, 11.25° E
Sorrento · 40.62° N, 14.37° E
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What is your name?
First and last.